Find

“Find New Roads” has been Chevrolet’s global tag line since 2013 and has always just felt like an add-on. We wanted to make it mean something more and make it integral to the creative idea itself. Amid a global pandemic, Canadians were looking forward to getting out of their homes and exploring their country again. As we said, everyone is looking for something. So, we created Chevrolet Canada’s new brand platform FIND. Not only has it grounded all of Canada’s work, but it has also been picked up by the Chevy network around the globe.