Let’s Create Something Amazing Together.
Hi, I'm Chris Duffett, an award-winning copywriter from Toronto, Ontario. I love creating ideas that make people smile and feel good about what they're considering adding to their lives. To me, brands should be like friends—interesting, fun, clever; the kind you'd want to hang out with and share with your other friends.
Building on that belief, I’ve spent my career helping companies transform their brands into those kinds of friends. Here, you’ll find a selection of my favourite ideas and projects I’ve brought to life over the years.
Thanks for taking a look at my work. If anything here makes you smile or sparks an idea for creating something amazing together, I’d love to hear from you. Let’s chat about how I can help.
Agencies
McCann - Creative Director - 2015 -2022
Taxi - Senior Copywriter - 2010 - 2015
Bensimon Bryne - Senior Copywriter -2010
Cossette - Senior Copywriter - 2004 -2010
DDB Canada - Copywriter - 1998 - 2004
Communique - Copywriter - 1996 - 1998
Humber College -1994
University of Waterloo. Bachelor of Arts, English Literature - 1990-1994
Awards
CANNES LIONS FESTIVAL OF CREATIVITY
Bronze Lion - Film - Bobby Bishop
Shortlist - Film - McDonald’s - New Guy
Shortlist - Outdoor - McDonald’s - Worth the Mess
ONE SHOW
Merit - Consumer Radio - Most Hockey Dreams Die
Merit - Online Video - NAA’s - Your Idea. Your Way.
Shortlist - Consumer TV - Single - McDonald’s - New Guy
ADC AWARDS
Bronze Cube - TV Small Budget - Bobby Bishop
NEW YORK FESTIVALS
Silver - Film: TV/Cinema/Online - Most Hockey Dreams Die
Silver - Film: Craft - Copywriting - Most Hockey Dreams Die
MARKETING AWARDS
Gold - Collateral Single or Campaign - Rib Stain Camo
Gold - TV Small Budget: Campaign - Most Hockey Dreams Die
Silver - Digital Games - Priceless Bat
Silver - Radio Campaign - Most Hockey Dreams Die
Silver - TV Single: Retail - McDonald’s - New Guy
Silver - Out of Home - Elm Flowers
Bronze - TV Single - Trophy Model
Bronze - Digital Creative Use of Technology - Priceless Bat
Bronze - Digital Apps/Mobile - Priceless Bat
Bronze - Digital Online Single - Priceless Bat
Bronze - Digital Websites/Microsites - Priceless Bat
Bronze - Magazine Campaign - Most Hockey Dreams Die
ADVERTISING AND DESIGN CLUB OF CANADA AWARDS
Gold - Advertising Posters, Campaign - Most Hockey Dreams Die
Gold - Michael O'Reilly Copywriting Award, Print - Most Hockey Dreams Die
Silver - TV Campaign - Barely High Is Still Too High To Drive.
Silver - TV Campaign - Most Hockey Dreams Die
Silver - Michael O'Reilly Copywriting Award, TV - Most Hockey Dreams Die
Silver - Radio Campaign - Most Hockey Dreams Die
Silver - Michael O'Reilly Copywriting Award, Radio - Most Hockey Dreams Die
Silver - Newspaper Ad, Campaign - Most Hockey Dreams Die
Silver - Best Use of Game Mechanics - Priceless Bat
Silver - Broadcast - Ribnecks
Bronze: - TV Public Service Campaign - Barely High Is Still Too High To Drive
Merit - TV single, 60 seconds or more - All Meat Wings
Merit - TV Public Service, Single - Habitat for Humanity - Winter
Merit - Trade Ad, Campaign - Raina+Wilson - Mail, Paint, Mop
Merit - Advertising Photography, Single - Raina+Wilson - Two as One
Merit - Product or Service Promotion, Single - Priceless Bat
Merit - Advertising Integrated Campaign - Rib Stain Camo
Merit - Media Innovation - Rib Stain Camo
Merit - Promo - Rib Stain Camo
THE CASSIES
Gold - Sustained Success - Boston Pizza - Here To Make You Happy
Bronze - Events, Seasonal & Short-Term - Rib Stain Camo
Bronze - Events, Seasonal & Short-Term - All Meat Wings
MEDIA INNOVATION AWARDS
Gold - Best in Digital Technology - Priceless Bat
Silver - Retail/E-Commerce - Rib Stain Camo
CLIOS CANNABIS
Shortlist - Social Good - Barely High Is Still Too High To Drive
PROMO! AWARDS
Gold - Best Digital Marketing Campaign - Priceless Bat
Gold - Best Use of Direct Marketing - Rib Stain Camo
Silver - Most Innovative Idea or Concept - Rib Stain Camo
Silver - Best New Product Launch - Priceless Bat
AToMiC AWARDS
Gold - Best Niche Targeting - Rib Stain Camo
EPICA AWARDS
Shortlist - Public Interest Health & Safety - Barely High Is Still Too High To Drive
APPLIED ARTS ADVERTISING ANNUAL
Craft - Direction - Series - Barely High Is Still Too High To Drive
Online Series Public Service/Charity - Barely High Is Still Too High To Drive
TV Series PSA/Charity - Barely High Is Still Too High To Drive
Advergaming - Priceless Bat
Other Services - Pizza Game Changers
Viral - Pizza Game Changers
PSA/Charity TV - Series - Most Hockey Dreams Die
30 Seconds or Less TV - Series - Most Hockey Dreams Die
PSA/Charity Radio - Series - Most Hockey Dreams Die
30 Sec. or Less Radio - Series - Most Hockey Dreams Die
TV Commercial 30 Sec. - Single - McDonald’s - Coaches Office
TV Commercial 30 Sec. - Single - McDonald’s - Sergei Puckizin
TV Commercial 30 Sec. - Single - McDonald’s - New Guy
EFFIE AWARDS CANADA
Finalist - Local Market Success - Chevrolet Canada
CMA AWARDS
Silver - Community Engagement - Chevrolet Canada
STRATEGY AWARDS
2018 Brands of the Year Chevrolet Canada
STRATEGY REPORT CARD
Strategy’s Top 20 Copywriters in Canada
PRESS
Fast Company / Creativity / Adweek / AdAge / AdFreak / Marketing Magazine / Strategy Magazine / The Daily Mail / The Daily Mirror / The Evening Standard / NBC News / ABC News / CNN / The National Post / CBC News / CTV News / New York Magazine / Sports Illustrated / TSN / Gizmodo / Geekologie / Buzzfeed / The Independent / The Huffington Post / Design Taxi / Trend Hunter / Little Black Book / Perez Hilton